Blue Marble Geographics and Avenza Systems Partner to Develop Integrated Geospatial Platform
Blue Marble Geographics and Avenza Systems Merge to Enhance Geospatial Workflows
Merger Overview
Blue Marble Geographics and Avenza Systems, Inc. have announced a merger that will see the two companies operate under the Blue Marble Geographics name. This integration aims to combine complementary geospatial technologies, facilitating a connection between office-based spatial analysis and field data collection.
The unified platform will incorporate Blue Marble’s Global Mapper® and Geographic Calculator® alongside Avenza Maps®. This combination is designed to support a continuous workflow that includes LiDAR and photogrammetric point cloud processing, coordinate transformation, and mobile data collection.
The objective of this merger is to create a cohesive system that enhances accuracy and performance in complex environments.
Connecting Office and Field Operations
Streamlining Geospatial Data Movement
The newly combined offering emphasizes the importance of linking two critical aspects of geospatial work: office-based analysis, which often deals with large datasets and complex modeling, and field operations, which require dependable tools for navigation and data capture.
By integrating these functionalities, the platform seeks to streamline the transition of geospatial data from creation to actionable insights.
Stevenson, Chief Product Officer of Blue Marble Geographics, stated, “By uniting the capabilities of Blue Marble Geographics and Avenza Systems, we are now able to accelerate how geospatial workflows connect from the office to the field, helping bridge the digital and physical worlds where geospatial data is created, analyzed, and put into action.”
Stevenson, who has nearly two decades of experience in product development and engineering, will oversee product strategy and integration for the merged entity.
Focus on Integration and Innovation
Enhancing Product Portfolio
The combined organization plans to invest in the unification of its product portfolio, aiming to improve user experiences in transitioning between analysis, transformation, and field deployment.
Jeremy Parker, CEO of Blue Marble Geographics, remarked, “The combination of these two companies represents an important step forward for us and for our customers. We are bringing together technologies that have each delivered strong value independently, and are making investments to unify the products, accelerate innovation, and better support our customers’ operations across complex, real-world environments.”
Blue Marble Geographics serves a diverse global customer base across various industries, including architecture, engineering, construction (AEC), energy, natural resources, and defense, all of which depend on precise spatial data for effective planning and operations.
Avenza Systems contributes expertise in mobile mapping and field navigation, with its Avenza Maps® app facilitating GPS positioning, map interaction, and field data collection, particularly in areas with limited connectivity.
Supporting Complex Geospatial Workflows
Addressing Industry Trends
The integration of these two companies reflects a broader trend in the geospatial technology sector, where organizations seek tools that minimize friction between data analysis and real-world execution.
By merging office and field capabilities, the unified platform aims to enhance efficiency and data consistency, particularly in drone-based mapping, surveying, and inspection workflows, where rapid data movement from capture to analysis is crucial.
Blue Marble Geographics is supported by Eterna Growth Partners, which focuses on scaling technology companies, a partnership that is expected to facilitate ongoing development and expansion of the platform.
The newly formed organization will continue to cater to professionals who rely on accurate spatial data to navigate complex and dynamic environments.